Investing made simple - Hilal Invest
Make Money Work for You through Hilal Investment
Hilal Investment is a secure and user-friendly app designed to allow individuals to invest and earn returns. Users download the app to access investment opportunities tailored to financial goals and risk profiles. The intuitive interface simplifies investment management, from selection to performance review.
Hilal Investment values security and transparency, offering a trusted platform for personal data protection and wealth growth. Its goal is to foster financial health by making investing accessible for everyone. Despite this, the complex and unintuitive user interface caused user confusion, leading to high dropout rates.
The challenge was to transform the design into a clear, easy-to-understand process. This redesign strategy aimed to simplify the user experience, allowing the investors to understand the platform's functions and make informed decisions, ultimately boosting their financial growth potential.
The display design prioritizes a clear, organized layout that enhances user comprehension.
Visual elements of the platform were improved, ensuring that they were both aesthetically pleasing and purposeful.
Visual elements of the platform were improved, ensuring that they were both aesthetically pleasing and purposeful.
The display design prioritizes a clear, organized layout that enhances user comprehension.
The design professionals at Tangent Technologies conducted a thorough audit of the existing interface of the platform. Their in-depth analysis revealed the key obstacles obstructing users from smoothly progressing through the process. The team's expertise was instrumental in highlighting these intricate issues that had previously gone unnoticed.
Drawing upon these insights, Tangent Technologies set out to craft a streamlined and user-friendly UI/UX design. Their approach was comprehensive, yet they strived to maintain simplicity, focusing on the user experience above all. This new design made it effortless for users to input their bank information securely and without confusion.
Users were now able to view lucid statistics related to their investments. From the amount they had initially invested to the profit they had accrued over time, each detail was rendered in a simplified manner. This feature aimed to demystify the investment process and ensure users could easily grasp their financial growth, further solidifying the platform's commitment to transparency and user empowerment.
Impact and Results
Our audit commenced when the Hilal Investment app achieved 10,000 downloads, a noteworthy accomplishment. However, we noticed that the app's growth had plateaued, and progress was at a standstill.
The application was thoroughly redesigned, wherein the user interface (UI) was significantly restructured. This was not merely an aesthetic upgrade but a strategic realignment aimed at making the application more user-friendly, intuitive, and efficient.
Following this comprehensive overhaul, we observed a remarkable app performance surge. The conversion rate, a crucial metric indicating the number of users who took desired actions on the app, experienced a significant upswing. In a clear testament to the redesign's success, the Hilal Investment app skyrocketed from its initial 10,000 downloads to an impressive 100,000 downloads.
